supplementlinks score
Poor
Based on our brand scoring formula
Paula's Choice Skincare, founded in 1995 by Paula Begoun, has been at the forefront of creating research-backed, transparent, and effective skincare products. Headquartered in Seattle, WA, this commercial brand has carved a niche for itself in the beauty industry by prioritizing non-irritating, science-based formulas that cater to a variety of skin types and concerns. Paula's Choice distinguishes itself with an unwavering commitment to ingredient transparency and education, helping consumers make informed skincare choices. While the brand conducts in-house lab tests to ensure product efficacy and safety, it does not rely on third-party lab tests, reflecting its confidence in its rigorous research and development process. The SEO title and meta description of their website emphasize their dedication to delivering real results through effective ingredients, appealing to individuals seeking reliable skincare solutions. This educational overview highlights the brand's mission to empower consumers with knowledge and effective products, steering clear of marketing fluff and focusing on what truly matters: the health and well-being of the skin.