Comprehensive Guide to Our Brand Scoring System
Our brand scoring system evaluates each brand across several key dimensions to ensure transparency and fairness in how we rate them. Here's a breakdown of the criteria we use and how each factor contributes to a brand's overall score:
1. Website Presence (10%)
A brand's online presence begins with its website. If a brand has an operational website, it receives a 10% boost in its score. This reflects the importance of having a digital footprint in today's market.
2. LinkedIn Presence (10%)
Professional networking and visibility are also crucial. A brand with an active LinkedIn profile scores an additional 10%. This indicates the brand's engagement in professional networks and its openness to business and employment opportunities.
3. Address Type (Up to 10%)
The type of address a brand uses tells us about its establishment:
- Residential: A residential address adds 2% to the score, suggesting a smaller or home-based operation.
- Commercial: Brands operating from commercial premises receive a 10% boost, indicating a more significant, possibly more dedicated business setup.
4. Lab Tests (Up to 50%)
The credibility and safety of a brand's products are paramount, especially in industries where quality control is crucial:
- Third-Party Lab Tests: Brands that invest in third-party lab testing for their products receive a 50% boost in their score, reflecting their commitment to transparency and quality.
- In-House Lab Tests: If a brand conducts in-house lab tests, it gets a 25% increase in its score. While valuable, in-house testing doesn't offer the same level of impartiality as third-party testing.
5. Years Founded (Up to 10%)
The longevity of a brand can signal its stability and experience in the market:
- Less than 2 years: Newer brands, less than 2 years old, receive a 2% boost. This acknowledges their entry into the market.
- 2 to 5 years: Brands established for 2 to 5 years earn a 5% increase, indicating some market presence and stability.
- 5 to 10 years: Those operating for 5 to 10 years see an 8% boost, suggesting a solid track record.
- More than 10 years: Brands with over a decade of experience receive the full 10% increase, reflecting their longevity and sustained relevance in the market.
Each of these factors contributes to a comprehensive score that helps consumers understand a brand's standing across essential aspects of business operation, transparency, and commitment to quality.